REDEFINING THE WHALE: LAS VEGAS AIMS FOR SMALLER FISH

OK, let’s look at the positive side of the September 11 terrorist attacks. We all know the negatives. Trying to fly anywhere these days is a royal pain in the butt. Anyone who looks the slightest bit foreign gets shaken down, searched and sometimes held for questioning. The government is now allowing itself to trample all of our civil rights in the name of national security. Then, there are all those dead people in New York…

But still, as Monte Python sings, “Let’s look at the bright side of life!”

Hey, those crazy Arabs who attended flight classes, but skipped out on Landing Gear 101, have inadvertently created some damn good blackjack conditions in Las Vegas… at least for high rollers.

Now I know some of you are thinking… “C’mon, Snyder, September 11 is a day that will live in infamy, a day of great national tragedy, the mass murder of thousands of innocent people… you can’t take this horror and turn it into a blackjack parable! We don’t recall seeing any headlines that read: Thousands Killed, But Great Deals for Gamblers in Vegas!”

Oh, ye of little faith. I don’t make up the news, I just report it. And the fact is: Osama bin Laden, nut case that he is, has significantly changed the face of high stakes blackjack in Las Vegas. Stick with me, gang. There’s a story here…

The economic effects of September 11 on the casino industry have been phenomenal, with various gaming regions reporting both dramatic increases and decreases in business. Las Vegas, for instance, saw its hotel occupancy rate immediately nose-dive from the 97+% average down into the mid-70% levels, resulting in massive layoffs, stalled and canceled construction projects, and an economic recession that has forced the bankruptcy of at least one major Strip casino. The struggling Aladdin, for instance, which had been aggressively pursuing refinancing negotiations throughout the Summer of 2001, put itself on the auction block after September 11.

All of the Las Vegas casinos have been hurting since September 11, but the major Strip casinos have been hardest hit. There is a big difference between the effects on mega-casinos like Caesars or Bellagio, and locals’ joints like Palace Station or Sam’s Town. Unlike the Strip casinos, the locals’ joints didn’t physically lose their customers. The cutbacks and layoffs meant that some of the locals had less money in their pockets, but most of them were still there. The big joints, on the other hand, depend on tourists who fly in from all over the world. The big joints also cater to a segment of the customer base that the locals’ joints totally ignore: the whales, those players who fly in with six and seven-digit credit lines, or front money, then play baccarat, blackjack, or Pai Gow, for anywhere from $10,000 to $100,000 per hand.

These whales are not a small profit factor for the Strip casinos. As an example of how much these big players can mean to the carpet joints, consider the fact that virtually every major casino on the Strip — except for Bellagio — reported a dramatic reduction in table game win for the month of September, 2001. Why did Bellagio have a great month? Because noted whale of whales Kerry Packer happened to be staying at Bellagio the week of September 11, and he was unable to leave when all international flights were canceled! Bellagio cleaned up on his extended vacation there. Come October, like the rest, Bellagio was hurting too.

One major factor in the disappearance of the whales from Vegas’s VIP rooms was Japan Air Lines’ (JAL) cancellation of all non-stop flights into Las Vegas. JAL had a near monopoly on flights to Vegas from ports in the Far East. It should also be noted that JAL did not cancel their Vegas flights because the airline was afraid to fly into the US. They did not cancel their flights until it became clear that there were no longer enough passengers to make these flights economically feasible. People all over the world were afraid to fly. The junkets from Tokyo and Hong Kong that typically brought in the highest of the high rollers were no more. The Strip casino VIP rooms were empty.

Not all casinos throughout the US suffered like Las Vegas did. California’s Indian casinos thrived, as gamblers avoided even short domestic flights. Likewise, Detroit’s casinos saw an increase in business as a direct result of the September 11 events. Since nobody actually flew into Detroit to gamble, the flight paranoia meant fewer Detroiters were flying out of the city. Also, those players in Michigan and Ohio who would normally drive across the Ambassador Bridge to gamble in Canada’s Windsor Casino, stayed to play in Detroit so they wouldn’t have to put up with the security delays and hassles of crossing the Canadian border. Customs was a nightmare.

What many of the big Vegas Strip casinos learned from September 11 was that a small handful of high-end players meant the difference to them between profit and loss. One player betting $10,000 per hand was worth a thousand players betting $10 per hand. An individual player’s result (such as the result of a Kerry Packer) can sometimes change the bottom line result for an entire month!

The big Vegas casinos had to make some quick decisions after September 11. If JAL wasn’t going to fly the whales in, then there was no use even trying to get the “regulars” to come back to the VIP rooms. The regulars were oceans away. What Vegas needed in its VIP rooms was a new group of regulars. Although domestic US flights also had severe cutbacks, and many Americans were frankly afraid to fly, at least the domestic flights still existed, so the Vegas casinos were simply faced with the problem of figuring out how US players could be lured back into the air.

Money talks.

The casino bigwigs looked at the way they marketed their games to the overseas whale market. Whales lived in a world of comps unknown to the average player, including most players who counted themselves as “high rollers.” Whales typically got not only the standard RFB (room, food, beverage) comp, for themselves and their friends and families, but they also got their airfare which in many cases meant the cost of the fuel and the pilots for their private jets. Then there were gifts: jewelry, watches, shopping trips to designer stores, tickets to concerts, sporting events. There were invitation-only tournaments, sometimes with six-digit prizes and no entry fees or buy-ins. There were the loss “rebates,” running as high as 20%, 30% or more, depending on the player’s credit line and betting level. A loss rebate is just what it sounds like: if the player has a 20% rebate deal, and he loses $500,000, he’ll get 20% back ($100,000) as “walking money” when he leaves. And then there was up-front money itself. Come in with a million bucks, and get an “extra” $20K or more in chips, just for showing up! Just a little incentive.

So, since the overseas whale market was gone, the casinos needed a new class of domestic whale who could be convinced to fly in and take one of the empty VIP seats. There weren’t a whole lot of domestic players in the multi-million-dollar action category, so the casino marketing execs instructed their hosts to go after the high-end US players who were a level down from the whales, the players who normally put up front money or had credit lines from $25,000 to $100,000. These new mini-whales started getting offers from hosts that included all the typical whale bait.

For the first time, a player who came in with a $100,000 credit line got an inkling of what it was like to be a player who came in with a million. For high-end advantage players, Las Vegas has become vastly more advantageous since September 11, 2001. Some of the new comp opportunities have little dollar value, but others are valuable enough to make a mediocre game a highly advantageous game. Let’s look at, and analyze, some of the complimentaries that are being made available to mini-whales these days.

Unless you’re trying to impress your date, having a six-room suite with fresh flowers and fruit bowls changed daily, and butler service, has no dollar value. Whales have always gotten butler service in their rooms. Now, with a lot of the penthouse suites empty, casinos are starting to give these rooms to lower end players. And what is the difference between butler service and regular room service. Does it really matter if the person who brings the food up to your room is dressed like a butler?

“Whales get real butler service, and that means a lot of things,” says one player who wishes to remain anonymous. “If you call for your breakfast, you can ask to have the pot of coffee brought up right away, and it will be there in a minute. You can ask for a copy of Sports Illustrated or some other magazine, and the butler will pick it up in the gift shop for you and deliver it with your breakfast. Also, if it’s real butler service, you won’t ever see a bill. He’ll bring the food, set the table, and disappear. With room service, you can be sure you’re going to sign for whatever you order. When you have butler service, the casino has already decided up front that everything you ask for is comped. Now that some of the smaller fish are getting into the luxury suites that were meant for the whales, casinos are sometimes telling these players they have butler service when they really don’t. If the ‘butler’ asks you to sign for the food, that’s not butler service. Butlers will pick up your tickets at the box office, press your pants, you name it. And they never hold a hand out for a tip. They’re servants. You leave money for them in an envelope when you leave, and you should be very generous.”

Players who get rooms with butlers also typically get gifts, which range from small (flowers, chocolates, wine, champagne, etc.) to medium (jackets, luggage, designer shirts, and the like) to lavish (watches, jewelry, artwork, and more). There is also very little dollar value to most of these gifts, at least from the perspective of the advantage player. A typical gift watch for a mini-whale, which might sell for $2000 in a jewelry store, probably wouldn’t get more than a couple of hundred bucks on Ebay. You might as well just keep the watch.

Many casinos are now offering shopping trips to their mini-whales. You’ll be set loose in a store with a dollar limit of anywhere from $500 to $15,000, depending on your level of action. The casino picks up the tab, usually by special arrangement with the store(s) involved. The shopping comp, which sounds extremely valuable, is also of limited dollar value in the real world. As explained by one advantage player:

“I got an invitation to a $1000 shopping spree at Neiman Marcus. I thought fantastic, since I would never shop there otherwise — all that overpriced designer crap. I figured I’d go spend my thousand bucks, then return everything later and walk with the cash! Unfortunately, as I discovered, you can’t return anything for cash. Not allowed. You either have to get something you actually want, or maybe a gift for your wife, or something you might be able to sell to one of your friends at a discount… a thousand bucks doesn’t go very far in Neiman Marcus.”

Casino-comped shopping-trip purchases cannot be returned to the store(s) for cash refunds because the casinos negotiate special deals with the stores to pay the wholesale price on a no-refund basis. If you get a $600 silk shirt, you can be sure that the casino is not paying anywhere near $600 to the store. As another player describes it:

“The whole shopping trip comp is to make rich jerks feel important. It’s like ordering a bottle of Dom Perignon from room service. Most of the big casinos list Dom at anywhere from $250 to $350 on their room service menus. They don’t even specify the vintage. I can almost guarantee you’ll get a 1992 bottle, since — as Dom goes — that’s the cheap stuff. You can get that in any liquor store for about $99 a bottle, so I would guess the wholesale price is $50 or less. If you’ve got a million-dollar credit line, on the other hand, you’re not going to get the 92 Dom because they figure you probably know the value of it. You’ll get the good stuff. If your credit line is only fifty thousand, they’ll figure you don’t know Dom from Cold Duck. You get the 92. You think they’re comping you a $300 bottle of champagne, but it’s just to make you feel important.

“By putting outrageous prices on room service items, they can also max out their ‘soft comps’ so that they can avoid paying any ‘hard comps’ if you turn out to be a phony. For example, let’s say you put $100K in the cage when you arrive, then you never place a bet of more than $1000, and you rarely even bet this much. They’ve got you down as a $400-500 average bettor. They know that the $100K front money was just for show. You never really gave them a shot at your bankroll. When you try to get your airfare, they can point to your $1500 per night suite, and your thousands of dollars in room service charges, and your $2000 shopping trip, and tell you that you don’t have sufficient play to qualify you for $1200 airfare. Airfare is always a hard comp. If they give you $1200, then it’s $1200 cash. There’s no kickback from the airlines.

“For this reason, if you think you’ve got a shot at getting your airfare, skip the Dom and the caviar. In fact, tell them you just want a small regular room because you’re afraid of heights, or you hate elevators. Tell them your wife hates shopping! Minimize the soft comps, and you might see some airfare cash when you leave. Of course, if you are putting a half-million on deposit and playing long hours, with an average bet of a couple thousand, you don’t have to scrimp on anything. You’ll get your airfare and lots more.”

Says one pro: “When I was playing at a lower level — chunky black action — I used to milk event tickets for money. Fight tickets, concerts, shows — you can sell all of those tickets pretty easily, especially if the event is sold out. And, because the casinos comp so many tickets, it’s hard to find a show that’s not sold out! Event tickets are one of the easiest to get soft comps there is, unless it’s some major event that everyone really does want to attend. You simply tell your host to get you as many tickets as he can come up with because you have a whole group of friends in town, and you want to take them all. I used to scalp fight tickets right outside the entry gate. You’ve got to be cool, just wait until someone meets your eyes. There are always people who show up looking for tickets.

“Now that I’m more of a whale, I can’t pull this off so easily. If I’m trying to pass myself off as some millionaire gambler, I can’t be seen hawking tickets like a two-bit hustler. It’s important to uphold the image at all times. If I don’t personally know someone who will buy the tickets from me, then I’ll just go to the event myself. But it’s painful sitting in $800 seats with a friend, knowing that some fight fan would have given me $1200 each for the tickets. Especially when I don’t care that much about boxing. But image is everything at this level of play. If I really don’t care about the event — I had tickets to the Madonna concert last year — I’ll give the tickets to a host or a boss or someone in marketing.

“I recently took a buddy to a comped fight — fantastic seats — and found myself sitting next to one of the casino marketing execs and his wife whom I’d met briefly on a previous trip. This was my host’s boss, and he recognized me. Turns out he was the person who had scored these tickets, and he knew I would be sitting next to him. Imagine the questions that might be raised if I didn’t show up in those seats, especially if I later told my host how much I enjoyed the fight! Even worse, what if the marketing guy asked whoever did show up in my seat where he’d gotten his tickets, what he’d paid for the seats… When you’re playing blackjack for thousands per hand, you can’t afford to look cheap or phony to anyone.”

In the new edition of Comp City (Huntington Press, 2001), Max Rubin describes an airfare comp scam that big players have been using for many years, in different variations. According to Max:

“…buy your tickets at the lowest discount available, nonrefundable. Then, at the last minute, buy a first-class round-trip ticket from a travel agent… When you get to your destination, play in two different hotels… After a long play in the hotel you’re not staying in, show your host the expensive tickets and snivel, telling him how much you lost and how you didn’t even stay at his hotel… and pleeeeease help me out here, I’m tapped and my wife’s going to kill me and can you make reservations for my next trip?… Then take that same first class ticket to the joint you’re staying at and tell the host there how you paid for all your own lunches, but you’re tapped and cripes, you’d like to come back but if you go home empty, you’re gonna get killed… Be polite, but persistent, and you’ll likely get at least a portion of your high-cost first-class airfare picked up by both places. Then fly home on your budget ticket and cash in the first class beauties.”

I have heard many variations of this airfare scam through the years, with various numbers of first class tickets being purchased and reimbursed by various numbers of casinos. In Burning the Tables in Las Vegas (Huntington Press, 1999), Ian Andersen says that when he visits Las Vegas, he checks into multiple hotels, under different names, for the same trip, and plays at all of them. He explains: “I buy several sets of open first-class airfares, one for each of my registered monikers. I submit the proper ticket to the VIP host at each joint for a refund. They’ll call up my action on the computer. Assuming my play warrants a refund, they fork over the cash with no questions asked.”

Ian describes how the ploy works for a high roller who “deserves” the airfare comps, as opposed to Max who describes a player who is trying to get more than he “deserves” with the argument that he has lost so much money at the tables. Ian’s method would probably not work so well these days. Purchasing airline tickets under multiple fake names could be dangerous in today’s terrorist-paranoid world. Likewise, displaying all those fake ID’s, along with the tickets, in Las Vegas hotels, would take a lot of nerve. The level of play required for airfare reimbursement would more often than not require the casino to file a Cash Transaction Report (CTR) with the IRS. This would require the player to show both a picture ID and provide his Social Security Number to the casino. Post September 11, all of these phony ID ploys are much more dangerous, and likely illegal. Max’s whining act is at least not liable for criminal charges.

Ironically, the casinos are well aware that there are big players pulling this airfare scam, and they have known it for many years. In fact, the above quote from the second edition of Comp City, which came out in 2001, is almost identical to what Max wrote in his 1994 first edition. One casino exec told me, “I don’t care one bit if a player is flying coach but getting us to reimburse first class. Why should I care as long as he gives us the action? We don’t even look at the ticket for our big players. We ask them how much the airfare was, and we give them the cash. In fact, we usually round up. If he says $1850, we’ll just give him an envelope with an even $2000. What do we care if he actually rode in on a motor scooter?”

In Kevin Blackwood’s recent novel, The Counter (Wooden Pagoda Press, 2002), reviewed in the Spring 2002 issue of Blackjack Forum, the author describes a fictional player who must be the ultimate airfare scammer. Since he lives in Vegas, he doesn’t even fly coach to get there. Yet he gets reimbursed for hundreds of round-trip first-class airfares every year by purchasing multiple tickets every week, as if he and his wife are flying in from Cleveland. This character purchases his tickets from a travel agent friend, then returns them to the same agent. He is portrayed as having made half a million dollars in the past two years on phony airfare reimbursements.

This, of course, is pure fantasy. Whereas Ian Andersen describes a workable ploy whereby a big player with multiple IDs might get multiple airfare reimbursements for the same trip under different names, and Max Rubin describes a player who is not such a big player getting multiple reimbursements under his own name, it is highly unlikely, however, that any big player could have enough fake IDs to get multiple reimbursements each week, 50 weeks per year, for years on end. The number of Las Vegas casinos that take action big enough to qualify a player for reimbursement of two first-class round-trip tickets from Cleveland is a handful — maybe a dozen or so. And the amount of action required for this reimbursement would be substantial in both hours and average bet. No player could play that many hours per week, week after week. And any player who did put that many hours on the tables every week, with average bets in the multiple thousands, at the same dozen joints, would become so well- known so fast that his fake names would unravel in no time. There is just too much communication in the industry about the big players.

Most of the big Las Vegas casinos are owned by one of three different groups: The MGM/Mirage group, which owns MGM, Mirage, Bellagio, Golden Nugget, New York New York, and Treasure Island; The Park Place Entertainment Group, which owns Caesars, Paris, Hilton, Flamingo, and Bally’s; and the Mandalay Group, which owns Mandalay Bay, Luxor, Excalibur, Circus Circus, and Monte Carlo. All of these groups have cross-over management and marketing execs. Even if the casinos were so ignorant that they never noticed the same face continually popping up under different names, what would the airlines think of a travel agent who purchased and returned hundreds of first-class tickets every year, for the same passengers, none of whom actually ever flew anywhere? The concept reeks of a scam. Even if you could find a travel agent willing to do this, it would not be long until the feds were investigating.

In any case, the new “ticketless” travel option that most airlines now offer has made it much easier for players to pick up multiple airfare reimbursements. Some years back, when the scam first came to the casinos’ attention, many casinos started rubber-stamping the airline tickets “PAID,” with their casino name. It took a lot of guts to ask for a second reimbursement at a different casino, when they could see that you were already reimbursed elsewhere. Now, with so many people purchasing tickets on the Internet, or through 800-numbers, “ticketless” itineraries are simply emailed or faxed to the purchaser. By printing out multiple copies of the itinerary, it doesn’t matter if a casino stamps it “PAID.” You can use a clean copy for the other casino(s) where you play.

One way to judge your whale status at any casino is by how they handle your airfare reimbursement. If they want to see the ticket (or itinerary), and then (usually) photocopy it, and have you sign a receipt for the exact amount paid, you’re not very high on the whale scale. If, on the other hand, the host just hands you an envelope with money in it, no questions asked, you’ve arrived at the top. Of the comps available to the new breed of mini-whale, airfare is the first one with real dollar value. It’s always paid in cash, and the amount can be substantial.

Most of the above comps are discussed at great length in Max Rubin’s seminal work on the subject, Comp City. Max never gets into some of the whale category comps, as up until recently these have been just too unavailable to all but the chosen few who came to town with millions to lose. So, let’s look beyond Max into some of the comps that casinos are dangling in front of mini-whales today…

One very valuable comp, formerly available only to whales, is money. That’s right, most of the big casinos will flat-out comp you money. They won’t give it to you in cash, per se, but it has virtually the same value as cash. Some casinos call them “bonus” chips, or “promotional” chips, or “casino action” chips. One player explains it like this: “If I go in with $100,000 front money, the casino gives me an extra $2,000 in ‘promotional’ chips as soon as I put the money in the cage. Two thousand bucks right off the top, just that easy. My host told me that I could get this extra $2000 for every $100K I come in with. If I had $500,000 to put in the cage, they’d give me $10,000 extra right off the top!”

Technically, this is just a high-end variation of what many casinos have provided their low-end players for many years. If you’ve got a “fun book” from some local motel in Vegas, there’s quite likely a coupon within it good for a roll of nickels ($2.00) at one of the casinos that’s trying to lure in slot players. I’m not sure which casino invented the concept of “casino action” chips as a bait for players, but Bob Stupak raised it to an art form back in the 80s at his Vegas World Casino (now the Stratosphere). I can’t remember all the various offers made to players by Vegas World, but typically if a player checked into their hotel for the weekend, he could get back nearly all of his hotel charge in promotional “casino action” chips. These looked more or less like regular gaming chips, except that players were not allowed to cash them in at the cage — they had to be played at the tables. Also, they did not have the full dollar value of regular casino gaming chips, because they could only be used for one play. If you bet a $5 casino action chip and won the bet, you’d get the $5, but the casino action chip would be taken away. This cut the value of a casino action chip by slightly more than half. What cut it even further was the fact that they could be used on “even money bets only” at the tables. A player who was dealt a blackjack on his casino-action-chip hand, learned to his dismay that he would only be paid even money.

In the 90s, Caesars Palace started using promotional chips to lure in bigger fish. During slow periods, they would send coupons to their high-end customers offering them casino chips valued at $100 up to $500, depending on the player’s prior history. In the mid-90s, MGM began making similar offers. Typically, no play was required, nor was front money necessary, though often the player was required to check in at the hotel in order to get the promotional chip from the cage.

At different casinos today, these promotional chips work differently. At the MGM/Mirage properties, the bonus chips that are given to big players have full-dollar value because you may continue to play the chips until they lose. You still can’t cash in a promotional chip, but you win real chips with them, and if you are there to play, this is real money. I’ve heard a few stories about players who started play with a $500 promo chip, then won numerous bets in succession, and finished playing through the entire weekend at the black chip level without ever having to dig into their own pockets!

It may sound incredible that any player might be provided with thousands of dollars in promo chips, but the fact is, if you are going into a casino with $100,000 front money, the casino will be expecting you to have average bets of a couple of thousand dollars. They’re really just giving you one average bet! And if your average bet is not in this range, then you will be unlikely to get this promotional chip offer in the future. Casinos hate it when players put up front money “for show.” They expect you to gamble with the money you come in with, not just flash it for comps.

Says one pro: “If you are playing at the level where you are putting up substantial front money, and the casinos are giving you bonus chips up front, you really are expected to give them satisfactory action, in both average bet and the number of hours you play. This type of promotional bonus is always arranged by your host, and you’ll know what to expect from them, and what they expect from you, before you arrive. If I go in with $200K, and they bump it up to $205K, that’s a real nice head start on a playing trip.

“Before you get to that level, however, you will probably pass through the lower-end comp, where the casino marketing department just sends you a flyer with a coupon for a $200 promotional chip, or a $500 promotional chip, or whatever they feel your past play warrants. These coupons are always dated, and usually have a very small range of dates when you can pick up your chip from the cashier. In almost every case, the chip offer is combined with a free room for 2-3 nights during the valid dates, weekends usually excluded. If you don’t want to pass up the opportunity to get the chip, but you really don’t want to play at this casino, then your best bet is to check in, get your chip, play it on a table, then leave the pit without showing them any other play during your stay there. It’s crazy how in most casinos marketing and pit operations are so disconnected that you won’t even show up in the computer as having played there, provided you never give the boss your player’s card. I know one player who got one of these $500 chip offers from the same casino many months in succession, despite completely burning them on the comped room and giving them no action whatsoever except for the promo chip.”

Another high-end comp being offered to mini-whales, formerly available only to the highest level of whales, is the “loss rebate,” or “discount,” as some casinos call it. The rebate is exactly what it sounds like: if you lose, you will get back a percentage of your loss when you leave. In Comp City, Max Rubin discusses the concept of “walking money,” and loss rebates are just a high-end variation of this age-old pat-on-the-back-and-handshake, with a little green pressed into the player’s palm. There has long been a tradition in the casino industry that if a player taps out (loses everything he came in with), the casino will give him a hundred bucks or so in order to get him home with something in his pockets (or even to pay for the bus ride!). Walking money was simply a courtesy extended to “good” customers.

The loss rebate offered to whales and mini-whales is a creative take on walking money, except that it is not necessary for the player to go broke, and the amount of the rebate is agreed upon in advance of the player posting his front money.

Various casinos have various rebate programs. Some require the player to put up a specified amount of front money — which might range from $50,000 to $250,000. Some require a specific loss in order to qualify for the rebate, which again might be $50,000, or $100,000, or more. Some have rebate schedules that change as the amount of the loss, or the amount of front money changes. For instance, you might be offered a 5% rebate if you lose $50,000, a 10% rebate if you lose $100,000, and a 15% rebate if you lose $250,000 or more. The purpose of this graduated rebate is to keep you in action after you’ve lost a significant amount. Those in the whale category, who come to town with millions, have reportedly been offered loss rebates as high as 25% to 30%.

As a card counter, this type of program will likely have you salivating. Imagine the value of having every major loss cut by 10%. In fact, consider the result if you just played a break-even game with the house, with a 10% rebate deal, and you always played until you either won or lost $100,000. Over time, you would win half of your sessions, and lose half, but every time you lost you’d only lose $90,000. On average, you’d be making $5000 every time you played! If you played every weekend, you’d profit more than a quarter million dollars a year, just by playing even with the house!

Unfortunately, this is one of those things that sounds better on paper than it would work in the real world. In Extra Stuff: Gambling Ramblings (Huntington Press, 1991), Peter Griffin discusses and analyzes a number of loss rebate propositions that he had heard of being made to various high level players. One of these rebates was negotiated by a wealthy sheik who wanted half of his loss returned (a 50% discount on losses!), provided he would bet $10,000 per spin at roulette. Griffin shows that with a rebate of this magnitude, even at a terrible game like double-0 roulette (5.26% house edge), the sheik would clean their clocks to the tune of about $87,000 per trip, if he always played for exactly 234 spins, and also always bet the numbers (35:1 payout), rather than the even money bets (red/black, odd/even, etc.).

It certainly isn’t intuitive to me that the way to make money on this rebate deal would be to bet the long shots, but that’s a different story. What is most important from Griffin’s analysis as far as blackjack players are concerned is that if the sheik were playing the even-money payoff bets, instead of the numbers, then the optimal number of spins for him to have the best edge over the house would be 7, not 234. In fact, if he played more than 28 spins on these even-money bets, then even despite a 50% loss rebate, the edge would swing back to the house.

Griffin further analyzes the optimal play with a loss rebate of only 10%, where the player is making even money bets in a game like craps, where the house has only a 1.4% edge on the pass line. In this case, the optimal number of bets the player should make is only 3, and if he makes more than 11 bets, the overall edge swings back to the house. This is very enlightening for any player who decides he wants to “milk” loss rebates, with a strategy which assumes that he will win half the time and lose half the time, give or take the flux and a relatively small house edge. If the house has any edge over you at all, it does not take much play on your part before the rebate value has been cut sufficiently to make your continued play a negative expectation.

Of course, the bigger question is, can you play a winning game at the multiple-thousand-dollar level? At this level, where you are definitely one of the biggest players in the house, especially with a loss rebate deal, the scrutiny will be intense.

Can you pull off card counting (or other advantage play) in such circumstances? How much camouflage will you have to lay, both playing camo and betting camo, to keep the bosses smiling and the eye upstairs happy with your play? Rebate deals can have a huge value for advantage players who can actually get away with advantage play, or even break-even play, at that level of action, but few can probably do this for long.

That’s why, although the casino industry is aware of Griffin’s analysis of rebate value, they continue to woo gamblers with discounted losses. They know that with modest rebates, and a small house edge, it doesn’t take them long before they have the best of it. Try playing craps for less than 11 rolls of the dice and see if you qualify for a rebate, regardless of your bet size, your credit line, or how much front money you put in the cage.

Here is another one you won’t find in Comp City: sex. In fact, Max writes: “Contrary to popular belief, hotels do not send hookers to high-rollers’ rooms. Gambling destinations are becoming more and more family-oriented, and a casino, no matter how big the player, would risk losing its gaming license if it supplied gamblers with women.”

Max, this just ain’t true anymore. (Well, it’s true a casino might be risking its license, but it’s not true they wouldn’t risk it!) A host at a major Las Vegas casino recently offered one mini-whale an invitation to a “pajama party” in one of the casino’s penthouse suites. “He told me I didn’t have to wear pajamas myself, but there would be a good selection of women there who would be in their nighties, and ready to go back to the players’ rooms with them. He said there would be drinks and hors d'oeuvres, and that only their ‘best’ players were invited. ‘Best’ to them means the biggest losers, or expected losers, I guess. I was actually shocked, but I just told him I never paid for sex. He said the women were already paid for, and to just think of it as a comp.”

Whether a casino might really be risking its license on something like this is debatable. Technically, the casino is not offering a sex partner to its customer; the casino host is offering this goodie. Or, you can be sure that would be their argument! You can be sure the casino itself would wash its hands of this matter. “We didn’t know nothin’ about it, judge!” You can also be sure that the host is not pulling money out his own pocket to procure sexual favors for players. One way or another, that host will be reimbursed for his efforts and costs.

Says another big player: “I was invited to a major casino in Mississippi, and my host asked me if I wanted a girl for the weekend. I asked him what he meant, and he said, ‘She’ll eat with you, she’ll sleep with you, she’ll stay with you all weekend. Just make sure you don’t bring your wife.’”

Shades of pre-Castro Cuba! If you were a casino gambler back in the 50s, when Nevada boasted the only legal casinos in the US, many East-coasters chose Havana over Vegas. The flights were cheaper and the casino-hotel accommodations were first rate. Casinos were not family affairs back them. There were no theme parks for the kiddies. In Batista’s casinos, for an extra fifty bucks or so, a hotel guest could get a girl (or boy) companion for the whole weekend. The big players were often comped this luxury.

I can definitely state that there’s no dollar value to this type of comp for advantage players. I’m not even sure if this would be considered a soft comp or a hard comp, pardon the pun(s). But as I doubt this is a cheap comp for the casino, you may want to tell your host that whatever they’re paying the girl, you’d rather have it in promo chips. I mean, we are in this for the money, aren’t we guys?

In any case, the competition for high-end players is obviously getting fierce. The day of the mini-whale is here. ♠